Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how Broad Oak Construction ("we," "us," "our," or "Company") collects, uses, processes, and protects your personal information when you visit our website at broadoak-construction.co.uk (the "Site"). We are committed to protecting your privacy and ensuring transparency in our data practices.

Please read this policy carefully. By accessing and using our Site, you consent to the data practices described herein.

1. Information We Collect

We collect information in the following ways:

• Personal Information: When you voluntarily submit forms, sign up for newsletters, or contact us, we may collect your name, email address, phone number, and postal address.
• Technical Information: Our servers automatically log your IP address, browser type, device type, operating system, and pages visited.
• Cookies: We use cookies and similar tracking technologies to recognize you and understand your browsing behaviour (see Cookie Policy below).
• Usage Data: We collect information about your interactions with our Site, including time spent on pages, clicks, and referral sources.
• Affiliate Tracking Data: When you click affiliate links to third-party betting and casino operators, we may collect data about your referral activity for commission tracking purposes.

2. How We Use Information

We use the information we collect for the following purposes:

• Site Analytics: To understand visitor behaviour, improve website functionality, and optimize user experience.
• Affiliate Tracking: To track referrals to third-party gambling operators, verify conversions, and process affiliate commissions.
• Communication: To respond to your enquiries, send newsletters (with consent), and provide customer support.
• Site Improvement: To identify technical issues, enhance content, and develop new features.
• Legal Compliance: To comply with applicable UK and international laws and regulations.

3. Cookie Policy

Our Site uses cookies and similar technologies to enhance your experience. We use the following types of cookies:

• Essential Cookies: Required for Site functionality and security.
• Analytics Cookies: Used to understand Site performance and user behaviour (e.g., Google Analytics).
• Affiliate/Tracking Cookies: Used to track referrals to third-party operators and monitor affiliate performance.
• Marketing Cookies: Used to deliver personalised content and advertisements.

Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair Site functionality. You may also opt out of analytics cookies through browser extensions or the relevant service provider's opt-out tools (e.g., Google Analytics Opt-Out Browser Add-on).

4. Third-Party Links

Our Site contains links to third-party gambling operators, including Paddy Power and other betting and casino websites. We do not control the privacy policies, practices, or content of these third-party sites. When you click an affiliate link and visit a third-party operator's website, you are subject to their privacy policy and terms of service. We are not responsible for their data handling practices. We recommend reviewing their privacy policies before providing any personal information.

5. Your Rights

Under UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights regarding your personal data:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your data (subject to legal exceptions).
• Right to Restrict Processing: You may limit how we use your data.
• Right to Data Portability: You may request your data in a structured, portable format.
• Right to Object: You may object to our processing of your data, including for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details below.

6. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Generally:

• Personal information provided through contact forms is retained for 3 years or until you request deletion.
• Affiliate tracking data is retained for up to 2 years for commission purposes and dispute resolution.
• Analytics data is retained for up to 26 months.
• Cookies are retained according to their expiration dates (typically 30 days to 2 years).

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:

Email: [email protected]
Website: broadoak-construction.co.uk

We aim to respond to all data requests and enquiries within 30 days. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection authority.

This Privacy Policy is effective as of January 2026 and may be updated periodically. We recommend reviewing this page regularly for changes. Continued use of our Site following any updates constitutes your acceptance of the updated Privacy Policy.